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New technologies make it possible to transform the telecom
business model which traditionally emphaszed
horizontal services and carrier control of networks to
a vertical focus that is more customer- rather than
carrier-centric. Such a shift can come about in part
because the corporate customers that buy telecommunications
services from providers are looking for ways to differentiate
their products and services, by being better, or faster,
or of greater value, and are turning to telecom to achieve
this goal.
Insight sees four major forces driving changes in the
basic structure of the US telecom industry, impacting
vertical industry marketing orientation:
 Deregulation is forcing telecom providers to
compete in many technological and geographical areas
simultaneously. While the incumbent local exchange carriers
(ILECs) continue to have a lock on most local residential
markets, enterprise telecom customers have had a real
choice of local, long distance, and Internet service
providers (ISPs) for some time now.
Consolidation among the carriers and increased
bundling of local, long distance, Internet, wireless,
and other services provides new revenue sources for
providers, but also tends to blur any perception of
differentiation among the carriers.
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Bundled service packages are gaining acceptance.
An issue of Telecom Business stated that 66 percent
of businesses and 63 percent of consumers in one study
were interested in purchasing a service bundle of telecom
and data services, with at least two services included
in that bundle.
Service offerings, such as frame relay (FR)
and data virtual private networks (VPNs), as well as
new network capabilities, such as voice-over-packet
and customer network management (CNM), are significantly
altering how enterprises work with carriers to find
solutions to their particular problems. |
Consultants:
Biz Talk Developer, Java Developer, .Net Developer,
Oracle Developer, QA Tester
Technologies:
Java, J2EE, XML, ASP.Net, C#, Oracle, SQL Server, Biz
Talk Server
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