Impact Of Social Media On The Recruitment Process

Date - October 16, 2021

Location: Atlanta

Social media has a significant impact on today’s recruiting. As society has become more media-dominated, apps such as LinkedIn, Twitter, and Facebook are where most of today’s recruitment occurs. According to a white paper by iCIMS, putting up a job on social media can increase candidate applications by 30% to 50%. Studies have shown that more than 1/3 of companies have started to focus on smartphone users for recruitment, and 84% are doing it through social media.

Creating your LinkedIn Profile.

LinkedIn is an app for job seekers, businesses, and professionals. LinkedIn allows people to connect with recruiters, find business contacts, and let their profile serve as an online resume. When creating a LinkedIn profile, you must regularly keep it up to date and include your notable skills. Be comprehensive about your current skills and objectives so that recruiters and companies take notice.

Optimizing your LinkedIn Profile

One key tip to optimizing your LinkedIn Profile is creating an appealing headline. When you are creating the headline, be clear and specific to your role as shortly as you can. For example, a LinkedIn headline that states, ‘Translator with Marketing and Localization expertise for Japanese Market’ explain what you are skilled at in a few words. Furthermore, when writing your LinkedIn summaries, it is imperative that you stay away from the most overused buzzwords such as focused, strategic, and experienced.

These words are used so much in LinkedIn profiles that they have become almost completely meaningless. Instead, talk about specific things, including your professional headline, your skills, and your endorsements. You can also have a recommendation which is a statement of recommendation from a connection. To a recruiter, this written statement could provide valuable insight into your abilities. It is extremely important to have a credible connection so that your recommendation is stronger. An important factor when using LinkedIn is to build your network.

Your connections can exponentially increase your exposure and access to other contacts. Adding volunteer experience to your LinkedIn profile is necessary to attract recruiters. It is good if your volunteer experience connects to your profession, but a recruiter will learn a lot about your work ethic even if it does not. Furthermore, putting some certifications on LinkedIn can also be a great way to optimize your profile. Adding certifications show, you are a recognizable expert in your field; they add credibility and demonstrate your unique skills. Choosing the right profile picture for your account is essential to getting notice from companies. Make sure that the image is recent, looks like you, and is professional.

Finally, research companies you are interested in and follow them. This will keep you informed about company news and new positions as they become available. LinkedIn will help you find a job faster because most hiring managers and recruiters are already using it. If you don’t use LinkedIn, you might miss out on some great job opportunities. Contact 3i People at (404) 636-2397.

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